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Virtual Opulence

The concept of “Virtual Reality” has been around for a long, long time but it was not until this year

when Samsung partnered with Oculus Rift to create an accessible and affordable Virtual Reality set. Shangri-la Hotels and Resorts has already utilised the VR Experience as a sales tool. The group has rolled out Samsung Gear VR headsets across all global sales offices. By January 2016, half of the hotel chain’s portfolio will have VR videos available with full roll out to be completed before the end of next year.As luxury consumers change, the same goes with their style and preferences brought about by evolving lifestyles. And with technological capabilities surpassing and making people’s imaginations come true – what a time to be alive and travelling indeed.The rise of brands such as Airbnb and One Fine Stay is creating pressure on the hotel industry as a whole. Because luxury travellers are becoming experiential and are seeking more local experiences, hotel brands are starting to add authentic experiences as part of their concierge / activities program. One example is Hotel Hotel in Canberra, Australia, which strived to become part of the local community by having a mini ‘compound’ that includes a cinema, library, bike hire and gallery all within the hotel property.
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