Posted by Hatka Hatnaa Posted on 5:29:00 PM
The 2015 World Travel Market just ended successfully last week. As always, WTM serves
both as an industry ‘wrap up’ for the travel year that’s been, and more importantly, as a passage to the coming travel year brimming with hope and good tidings for all businesses.
Along with the contacts created and businesses conducted also comes calculated predictions for the coming year. One of the most insightful and useful seminars given in World Travel Market was “Trends in the Luxury Sector: how to adapt to the demands of the modern luxury traveller.”
This was marvellously presented by Philippa Wagner from The Future Laboratory, a leader in trends forecasting across multiple sectors. Along with ttgluxury editor April Hutchinson, there was also a panel discussion which consisted of: Mark Hehir, curator & CEO, The Small Maldives Island Co., Michael Marshall,Chief Commercial Officer, Minor Hotel Group, Piers Schmidt, Founder, Luxury Branding, and Greg Ward, Vice President sales, Shangri-La Hotels and Resorts.
While there were several trends discussed that are pertinent to luxury brands, this post will briefly touch on trends that are relevant to travel.