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Adventure Tourism Market Study 2013

The newly released 2013 Adventure Tourism Market Study, produced by the George

Washington University (GW) and the Adventure Travel Trade Association (ATTA), estimates the value and provides an updated profile of the adventure travel market. According to the study, which included three key outbound regions: Europe, North America and South America, growth in the adventure travel market has accelerated at a 65% yearly rate since 2009. The study estimates the value of the global outbound adventure travel sector to be US$263 billion, excluding airfare, up from US$89 billion first reported in the benchmark consumer study. When this US$263 billion is combined with the estimated $82 billion spent for related gear, apparel and accessories, adventure travelers spent more than $345 billion in 2012 for travel related to adventure.
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